Creative Brief

Social Change Activator

Transforming groundbreaking research into an interactive web experience that moves investors from understanding to action.

70% Growth in Black women-
owned businesses since 2019
12x Higher median net worth
for Black business owners
$60B Annual revenue from
Black women-owned businesses
Scroll to explore
The Vision

Not a slide deck on a screen.
A movement in a browser.

Beth Morgan's research proves that partnering with Black women entrepreneurs creates lasting, sustainable change for families and communities. June Wilson brings decades of experience in relational repair and community investment.


Together, their curriculum deserves more than a PowerPoint. We're building an interactive web experience that teaches, challenges, and ultimately activates a new generation of values-aligned investors.


The course will be inspired but not constrained by the original deck — reimagined as a modern, web-native learning journey that makes this research accessible, engaging, and actionable for a wider audience.

Who This Is For

Three audiences, one journey

The course meets each learner where they are and guides them toward the same destination: meaningful action.

🌱

Philanthropists

Already giving, but through traditional grant models that may not meet entrepreneurs' actual needs. Ready to learn a more effective approach.

📈

Investors

Angel investors and VCs open to social impact. Need to understand why traditional investment paradigms fall short for Black women entrepreneurs.

❤️

Allies & Supporters

Anyone who wants to support Black communities through entrepreneurship. May invest time, expertise, and connections rather than capital.

The Learning Journey

Six modules. Understanding to action.

Each module builds on the last, moving from awareness through analysis to commitment.

1

The Opportunity

Black women are the fastest-growing entrepreneurial segment — yet receive 0.0006% of VC funding. Interactive data stories make the case viscerally clear.

2

What Entrepreneurs Actually Need

Findings from 14 in-depth interviews. Video testimonials and interactive profiles let learners hear directly from Black women entrepreneurs.

3

Why Traditional Models Fall Short

Interactive comparison matrix where learners evaluate philanthropy, VC, angel investing, CDFIs, and reparations against the six design criteria.

4

The Power of Sector & Cohort Strategies

Animated ecosystem visualization showing how interconnected businesses within an industry create exponential value.

5

Value Alignment & Partnership

Interactive positionality and power analysis exercises. Self-reflection tools that make this deeply personal.

6

How to Invest for Activation

The new three-tier model. Learners build their own investment approach and commit to concrete next steps.

What best-in-class looks like

We're drawing from the most innovative interactive learning experiences on the web — and combining them into something new.

Learn
by doing
Interactive Learning

Brilliant.org

Every concept is something you DO, not read. Problems before lectures. Drag-and-drop, manipulable visuals, instant contextual feedback.

4:30 am
invisible epidemic
scroll down
Scrollytelling

The Pudding

Immersive narrative that unfolds as you scroll. Data and story interwoven. The reading experience IS the learning experience.

Wealth Inequality
1963 1992 2022
Data Visualization

Urban Institute

Interactive charts on racial wealth gaps. Learners explore data by clicking through years. Directly relevant to our content.

Learn from
the best
bite-sized lessons
Premium Feel

MasterClass

Cinematic production. Personalized onboarding. Makes learning feel aspirational. The bar for visual quality.

Financial Literacy
16 Units · 98 Skills
Course Structure

Khan Academy

Clean unit progression, mastery tracking, color-coded progress. The model for structuring our 6 modules with clear progress signals.

W.
Awwwards Education
Design Gallery

Awwwards Winners

Award-winning education sites from around the world. Our visual mood board for what cutting-edge educational web design looks like.

How It Feels

Learning through doing, not just reading

Every module combines multiple interaction patterns to keep learners actively engaged.

01

Question First

Present a scenario or challenge before teaching the concept. Let learners struggle productively.

02

Branching Scenarios

"An entrepreneur approaches you for funding. What do you prioritize?" Decisions with real consequences.

03

Interactive Data

Wealth gap charts, funding comparison matrices, and ecosystem visualizations you explore by clicking.

04

Video Testimony

Real voices from Black women entrepreneurs woven throughout. Not supplementary — central.

05

Reflection Journal

Cumulative portfolio of insights and commitments. The positionality work stays with you.

06

Build Your Model

Capstone: design your own investment approach using the three-tier framework. Leave with a plan.

Built on real research.
Designed for real action.

This isn't a generic online course. It's grounded in 28 interviews, academic rigor, and a new investment model that doesn't exist anywhere else.

Voices at the Center

14 Black women entrepreneurs were interviewed and compensated for their time. Their words, their needs, and their design criteria drive everything.

The Three-Tier Model

Infrastructure funding + personal safety nets + non-monetary investment. A framework that no existing model provides. This is the innovation.

Cohort Power

Entrepreneurs in interconnected businesses within a single industry supporting each other. Investors learning together. The structure IS the strategy.

Power & Positionality

Not optional. The course makes learners examine their own position before asking them to invest. This is what makes partnerships sustainable.

The Invitation

Let's build something that
moves people to act.

Beth's research is the foundation. June's experience is the compass. The web is our canvas. Together, we can create a learning experience that doesn't just inform — it activates.